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Alton FC Partners With Keep Attacking™

Posted: 22.09.20
Alton FC Partners With Keep Attacking™
Alton First Team Manager, Kevin Adair, with Keep Attacking™ founder, Brian Wood MC

Alton Football Club is delighted to announce a new and inspiring partnership with Keep Attacking™ – A motivational brand and mantra from Brian Wood MC.

Keep Attacking™ is a mindset concept born and driven from personal experiences. It's founder, Brian Wood MC, was awarded the Military Cross, one of Britain’s highest awards for gallantry in combat, by Her Majesty The Queen, following his courageous leadership under enemy fire in Iraq.

Brian’s military experience has equipped him to deliver highly inspirational and compelling sessions, sharing his experiences from the battlefield and suggesting ways that the lessons he has learnt can be applied in the corporate and sporting world.

Alton FC will be welcoming Brian’s sessions to develop a winning mindset and encourage teamwork throughout the club. The Alton FC stand now carries a bold symbol of the new partnership and the senior teams will train in Keep Attacking™ sportswear to follow the mantra and compete at a high level.

A Winning Mindset

"We are very happy to have agreed this partnership. Hopefully we can carry out and honour the logo, mantra and what it stands for. Keep Attacking™ will help us mentally in games as we align our values and also extend this to everyday life as well. KA."
Kevin Adair, Alton FC First Team Manager

Resilient Sportswear

Keep Attacking™ has a custom and limited range of apparel, designed to assist those who need drive and motivation. It provides awareness for mental resilience. A double-barelled word with a single meaning – Keep Attacking™.

"I am delighted to partner with Alton FC – A club with a good attitude that is going in the right direction which provides safe and competitive football for over 40 teams in the local community. I will be aiming to help all of the teams and age ranges at Alton FC to improve performance and educate the clubs values."
Brian Wood MC, Keep Attacking™

Alton FC is currently the home of Brian’s youngest son, Charlie, who is currently playing in the U12s.

Whatever your story, whatever your background, whatever you are facing right now - Follow Alton FC and our new partnership mantra, Keep Attacking.

See: keepattacking.co.uk

Fixtures & Results


    Ashford Town (HOME)
    Sat 3rd July, 3:00pm

    Pre-Season Friendly

    Haywards Heath (Away)
    Sat 10th July, 3:00pm

    Pre-Season Friendly
    See all:
    First Team Fixtures & Results 2021-22
    Last Result:
    Follands 4 - 1 Alton
    Sat 15th May (Invitational Cup SF)

    Wessex League

    Fawley AFC (HOME)
    Sat 10th July, 3:00pm

    Pre-Season Friendly

    Camberley U23s (HOME)
    Tue 13th July, 7:45pm

    Pre-Season Friendly
    Last Result:
    Liss 0 - 3 Alton Res.
    Tue 25th May

    Hampshire Combination League

    Last Result:
    Chalfont St Peter AFC U18 3 - 0 Alton Youth
    Mon 31st May (ACYFL Plate Final)

    Allied Counties League

    Last Result:
    US Portsmouth Womens 4 - 0 Alton Ladies
    Sun 1st Nov

    Hampshire County Women's Football League

  • For our Junior and other teams' fixtures and results, please see the individual team pages by using the menu above or visit the FA Full Time website and search for the appropriate league/division.


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